MECM90037: Post-graduate Intensive at the University of Melbourne.
Instructor: Dr. Jennifer Beckett
Duration: 6 weeks
Suitable: Professionals (early or mid-career), academics
Created by former community manager Jennifer Beckett, this Unit was the first of its kind in Australia. It offers students high-quality, rigorous training to become effective online community managers, spanning theories, practices, responsibilities, and ethical considerations of managing online communities in participatory spaces, whether for brands or media organisations.
MECM90037: Post-graduate Intensive at the University of Melbourne.
Instructor: Dr. Jennifer Beckett
Duration: 6 weeks
Suitable: Professionals (early or mid-career), academics
Created by former community manager Jennifer Beckett, this Unit was the first of its kind in Australia. It offers students high-quality, rigorous training to become effective online community managers, spanning theories, practices, responsibilities, and ethical considerations of managing online communities in participatory spaces, whether for brands or media organisations.
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ACM Pop-up Event
Starting an Owned Community
Friday February 19
9:30 - 10:30am AEST
If you're thinking of moving off social media and building owned community as a strategic asset, this webinar is for you.
We'll cover:
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The different benefits of owned communities vs. Big Social
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How to determine if there's a viable opportunity for owned community for your business or organisation
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How to construct a strategy
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How to get started