About the code
Online Community Managers have responsibility for creating socially safe digital spaces and strategic engagement that supports the purpose and context of our communities.
The aim of this Code is to establish standards of practice to guide Community Managers when acting on behalf of their organisation and in the interests of their communities. As custodians of digital social experience, we are uniquely positioned to positively impact people's experience of the Internet and to work with platform and technology owners to create constructive outcomes for all.
This framework provides online community professionals, the organisations they work with, and the public a clear understanding, and expectation, of what is considered ethical practice within their industry.
The pursuit of unqualified engagement and commercially motivated outcomes is not an excuse to act contrary to this guidance.