Building the business case for community
Wednesday March 31
10:00 am - 12:00 pm AEST
Instructor: John Summers, Senior Manager, Community and Social Practice for Grazitti Interactive.
If you believe there's an opportunity for community to add value to your organisation, but you're unsure how to articulate and argue the case, this Masterclass has got you covered.
This class will be led by John Summers, Senior Manager, Community and Social Practice for Grazitti Interactive and former Community Platforms Manager for Oracle. John has expertly leveraged the power of community to generate value for leading organisations across sectors.
John will walk you through:
How you determine if there's a case for community at your business or organisation?
The evidence based commercial and business benefits of community
What your business case should contain
How to justify the cost of community to business leaders
How to adjust a business case, if you have an existing community no longer aligned with business or organisational goals.
You'll leave this session with key insights, practical advice and data points to empower you to create a compelling business case for community at your organisation. If you're thinking about starting, or if you've already developed a business case you want to refine, this session is for you.
If you're a community professional keen to elevate your strategic skills, this Masterclass is ideal.