ACM Masterclass
Building the business case for community

Wednesday March 31

10:00 am - 12:00 pm AEST

Instructor: John Summers, ‎Senior Manager, Community and Social Practice for ‎Grazitti Interactive. 


If you believe there's an opportunity for community to add value to your organisation, but you're unsure how to articulate and argue the case, this Masterclass has got you covered.


This class will be led by John Summers, ‎Senior Manager, Community and Social Practice for ‎Grazitti Interactive and former Community Platforms Manager for Oracle. John has expertly leveraged the power of community to generate value for leading organisations across sectors. 


John will walk you through:

  • How you determine if there's a case for community at your business or organisation?

  • The evidence based commercial and business benefits of community

  • What your business case should contain

  • How to justify the cost of community to business leaders

  • How to adjust a business case, if you have an existing community no longer aligned with business or organisational goals.


You'll leave this session with key insights, practical advice and data points to empower you to create a compelling business case for community at your organisation. If you're thinking about starting, or if you've already developed a business case you want to refine, this session is for you.


If you're a community professional keen to elevate your strategic skills, this Masterclass is ideal.


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We acknowledge the Wadawurrung people of the Kulin nations, the Traditional Owners of the land on which ACM is convened and organised. We pay our respects to the local people and to their Elders: past, present and emerging. We have much to learn from first nations cultures.