ACM Masterclass |
Wednesday February 17
2:30 - 4:30pm AEST
Misinformation - from conspiracy theories, to propaganda, to coordinated attacks - is unfortunately now part of life for social media and online communities. If you're managing an online community, whether on a social media platform or an owned online forum, it's important you have a plan for identifying and moderating the spread of misinformation to protect you, your community members, your customers and your brand.
If you don't, misinformation can undermine community trust, deter engagement and conversion, create legal risk and derail your work to build a healthy, connected community culture.
In this 2 hour masterclass you'll learn:
Key trends and research insights on misinformation
The risks it poses for you and your online community
How to identify misinformation, including bots and other carriers
How to minimise the risk of misinformation in your online community
How to manage misinformation within your overall governance and moderation operations
This Masterclass is ideal for:
Online community managers, moderators or facilitators for customer/consumer facing brands or organisations
Online community managers, moderators or facilitators for high-risk topics or regulated industries (e.g. health, financial)
Professional online community managers non-professional online community managers or moderators working on social media platforms (e.g. Facebook Groups)
Anyone who wants to learn more about helping fight the spread of misinformation in online communities
About the instructor:
Venessa Paech is the Director of ACM. She has been building, managing and moderating online communities for 25 years across a wide range of industries and has created and implemented governance for numerous high-risk and heavily regulated online communities. Venessa teaches online community management and moderation at the University of Sydney, and is a published researcher on trolling, bots and online communities.