Most businesses and institutions are now building online communities, from social media groups, to support forums, to marketplaces and research groups, in order to strategically engage their workers, audiences, consumers or publics.
Community management is a critical aspect of communications, market intelligence, marketing and innovation.
With the number of working community managers in Australia on the rise, the University of Sydney has developed their first dedicated online community management Unit with ACM and Swarm co-founder Venessa Paech.
Launching in January 2019, the post-graduate course is a 6 week intensive that examines how communities are scoped, fostered, facilitated, and governed to provide mutual benefit for host organisations and members.
It will be offered twice yearly.
The Unit will develop participants knowledge of community dynamics, deployment, engagement, ethics and governance approaches, along with practical skills in quantification, analysis, moderation and facilitation. It will also explore the evolution of the community management discipline, including the emergence of automation and machine learning tools to assist in managing human interaction in digital contexts.
Students will assist in managing an established online community and should take away a holistic understanding of community management practice and its mechanics.
The course is a mix of online and offline, and is suitable for most working community managers, and those new to the space.