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      <image:title>Blog - Celebrating 10 years of SOCM Reports: 2015 - 2025 - Make it stand out</image:title>
      <image:caption>Download the full report to access a decade of benchmarking data on how community management is evolving across Australia and New Zealand.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/hate-speech-laws-for-community-managers</loc>
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      <image:title>Blog - Australia's hate speech bill: what community managers need to know - Make it stand out</image:title>
      <image:caption>Australian police out on patrol at a March for Australia protest event [Image: Pexels]</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/building-digital-havens-for-young-people</loc>
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      <image:title>Blog - Building digital havens for young people - Make it stand out</image:title>
      <image:caption>Safety for young people online is dynamic, context-aware, and co-constructed. [Image: Pexels]</image:caption>
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      <image:title>Blog - What is  Community Management? - Make it stand out</image:title>
      <image:caption>Image: Matheus Bertelli</image:caption>
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      <image:title>Blog - What is  Community Management? - Make it stand out</image:title>
      <image:caption>Image: Pixabay</image:caption>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>Blog - A Playground Framework for Community Design - Make it stand out</image:title>
      <image:caption>[Photo: Nasirun Khan] Squish onto a giant swing with fellow humans and take some risks.</image:caption>
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      <image:title>Blog - A Playground Framework for Community Design - Make it stand out</image:title>
      <image:caption>[Photo: Hy Ann] Nhơn Trạch, Đồng Nai, Vietnam</image:caption>
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    <lastmod>2025-10-10</lastmod>
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      <image:title>Blog - 2025 SOCM Survey is now open! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/when-your-community-platform-closes</loc>
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    <lastmod>2025-06-29</lastmod>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/prosocial-moderation</loc>
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    <lastmod>2025-06-11</lastmod>
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      <image:title>Blog - Beyond the ban-hammer: prosocial moderation - Make it stand out</image:title>
      <image:caption>Prosocial moderation requires mindset shifts and reframing as a community manager. Copyright: Serena Snoad/Good Community</image:caption>
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      <image:title>Blog - Beyond the ban-hammer: prosocial moderation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/community-governance-that-works-lessons-across-the-decades</loc>
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    <lastmod>2025-05-06</lastmod>
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      <image:title>Blog - Community governance that works: lessons across the decades - Make it stand out</image:title>
      <image:caption>Rebecca Newton and Lynn Snyder shared their insights at the 2024 All Things In Moderation Conference - an ACM global initiative supporting humans who moderate.</image:caption>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - Reclaiming Online Communities for Young People: Beyond Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Reclaiming Online Communities for Young People: Beyond Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Reclaiming Online Communities for Young People: Beyond Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/socm-2024-webinar-highlights</loc>
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    <lastmod>2025-02-21</lastmod>
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      <image:title>Blog - Navigating Community Management in 2025 - Make it stand out</image:title>
      <image:caption>The latest ACM State of Community Management (SOCM) report is out, offering a comprehensive snapshot of the industry’s evolution and the challenges and opportunities ahead.</image:caption>
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      <image:title>Blog - Navigating Community Management in 2025</image:title>
      <image:caption>More organisations understand community is a longer-term investment and strategic asset.</image:caption>
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      <image:title>Blog - Navigating Community Management in 2025 - Make it stand out</image:title>
      <image:caption>Some of the AI insights from the 2024 State of Community Management Report.</image:caption>
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      <image:title>Blog - Navigating Community Management in 2025 - Make it stand out</image:title>
      <image:caption>Moderation insights from the 2024 State of Community Management Report</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/2024-state-of-community-management-results</loc>
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    <lastmod>2025-02-21</lastmod>
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      <image:title>Blog - SOCM 2024 Results: A Profession at a Crossroads - Make it stand out</image:title>
      <image:caption>Download your copy of the annual State of Community Management Report for ANZ</image:caption>
    </image:image>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/ethical-ai-community-management</loc>
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    <lastmod>2025-01-16</lastmod>
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      <image:title>Blog - Ethical AI for Community Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/atim-2025-call-for-speakers</loc>
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    <lastmod>2025-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1736309639103-KBC6ZOF02NW0PB1D615G/ATIM+2025+EDM.png</image:loc>
      <image:title>Blog - ATIM 2025: Call for Speakers - You're invited to share your stories, research, and strategies for building and restoring community through safe, thriving online spaces.</image:title>
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      <image:title>Blog - ATIM 2025: Call for Speakers - Make it stand out</image:title>
      <image:caption>All Things in Moderation Testimonials from previous attendees. Be a part of it!</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/navigating-youth-social-media-ban</loc>
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    <lastmod>2025-01-08</lastmod>
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      <image:title>Blog - Navigating the Youth Social Media Ban - Make it stand out</image:title>
      <image:caption>Photo: Priscilla Du Preez</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/benchmarking-support-communities</loc>
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    <lastmod>2024-12-04</lastmod>
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      <image:title>Blog - New Study: Benchmarking Communities of Support - Make it stand out</image:title>
      <image:caption>Benchmarking Online Support Communities Study - University of Melbourne (July 2024)</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/startup-cm-research-2024</loc>
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    <lastmod>2024-12-04</lastmod>
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      <image:title>Blog - Startup Space: 2024 Community Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/the-legacy-of-thorn-tree-and-essential-baby</loc>
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    <lastmod>2024-10-27</lastmod>
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      <image:title>Blog - Celebrating Iconic Australian Online Communities: Thorn Tree &amp;amp; Essential Baby - Make it stand out</image:title>
      <image:caption>Jane Atkin (Thorn Tree) and Amber Robinson (Essential Baby) chat about the legacy of these legendary Australian online communities.</image:caption>
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      <image:title>Blog - Celebrating Iconic Australian Online Communities: Thorn Tree &amp;amp; Essential Baby - Make it stand out</image:title>
      <image:caption>Essential Baby forums in their heyday.</image:caption>
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      <image:title>Blog - Celebrating Iconic Australian Online Communities: Thorn Tree &amp;amp; Essential Baby - Make it stand out</image:title>
      <image:caption>Thorn Tree Travel Forums - a pioneering online community in the travel space.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/creating-kind-spaces</loc>
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    <lastmod>2024-10-21</lastmod>
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      <image:title>Blog - Creating kind spaces: much more than ‘nice’ - Make it stand out</image:title>
      <image:caption>Civic media specialist Patrick Boehler spoke at ACM’s 2024 All Things in Moderation conference.</image:caption>
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      <image:title>Blog - Creating kind spaces: much more than ‘nice’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/navigating-regulatory-literacy</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-20</lastmod>
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      <image:title>Blog - Navigating Regulatory Literacy for Community Managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/moderation-as-career-capital</loc>
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    <lastmod>2024-06-22</lastmod>
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      <image:title>Blog - Entrepreneurial Moderation: Turning Volunteer Work into Career Capital - Make it stand out</image:title>
      <image:caption>MIT Researcher Anna Gibson.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Entrepreneurial Moderation: Turning Volunteer Work into Career Capital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/creating-safety-when-people-are-in-crisis</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Creating Safety When People Are In Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/moderating-voice-referendum</loc>
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    <lastmod>2025-03-20</lastmod>
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      <image:title>Blog - Moderating Australia's Indigenous Voice Referendum - Make it stand out</image:title>
      <image:caption>Guardian Australia Audience Editor Dave Earley: Years of moderation ground work gave the publication a head-start for The Voice.</image:caption>
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      <image:title>Blog - Moderating Australia's Indigenous Voice Referendum - Make it stand out</image:title>
      <image:caption>Kathryn Perrott, Social Media Specialist at the Australian Broadcasting Corporation discussing an increase in U.S right-wing posts in Australian online groups about The Voice referendum.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Download your copy now</image:caption>
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      <image:caption>Give careful consideration to the places your community gathers online.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-28</lastmod>
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      <image:title>Blog - 3 steps to building a successful brand community - Make it stand out</image:title>
      <image:caption>Jason Hill speaks to ACM members at our annual SWARM conference.</image:caption>
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    <image:image>
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      <image:caption>Bunnings hosts a successful online community outside of social media for DIY enthusiasts.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2022-04-06</lastmod>
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      <image:caption>Hawk shares her knowledge with ACM members at our annual Swarm conference</image:caption>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/building-community-for-startups</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2022-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/d13a9fd5-02df-4ac9-9191-439f01191454/ACM+Yarn+Paz+Pisarksi.png</image:loc>
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      <image:caption>Paz Pisarski joins us for a Yarn about community building in the startup sector</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2022-03-21</lastmod>
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      <image:title>Blog - Tips for managing big communities - Make it stand out</image:title>
      <image:caption>Evan Hamilton shares his insights with ACM members at Swarm Conference</image:caption>
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  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2022-02-22</lastmod>
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      <image:title>Blog - Social Network Analysis for Community Managers</image:title>
      <image:caption>Dr Jonathon Hutchinson talks Social Network Analysis with ACM members</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/community-salaries-on-the-rise</loc>
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    <lastmod>2023-01-30</lastmod>
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      <image:title>Blog - Community salaries on the rise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/social-media-liability-voller-ruling</loc>
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    <lastmod>2021-09-08</lastmod>
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      <image:title>Blog - Social media liability upheld - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/state-of-indian-community-management-2021</loc>
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    <lastmod>2021-09-03</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/online-safety-act-what-it-means-for-community-professionals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-23</lastmod>
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      <image:caption>Julie Inman Grant, Australia's eSafety Commissioner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1630813886271-U24HLNHO3GC4J87BK0A8/shutterstock_1939045009.jpg</image:loc>
      <image:title>Blog - Online Safety Act: what it means for community managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/swarm-2021-call-for-speakers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-23</lastmod>
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      <image:title>Blog - Swarm 2021: Call for Speakers - Swarm 2021 takes the stage September 5-11, and it’s our 10th anniversary conference!</image:title>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/hate-speech-facebook-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-10</lastmod>
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      <image:title>Blog - Report: Hate speech on Facebook a major issue - If you’re building community using Facebook Groups, your governance and moderation practices can help mitigate the risks of hate speech on the platform.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/should-i-hire-a-professional-community-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-12</lastmod>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/7-tips-to-advance-your-community-career</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1625201464950-9MYORAY3UV50EFF00L2N/unsplash-image-JBwcenOuRCg.jpg</image:loc>
      <image:title>Blog - 7 tips to advance your community career</image:title>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/moderating-microaggressions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
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      <image:title>Blog - Moderating microaggressions</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/5-steps-to-secure-internal-buy-in-for-a-new-online-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1625202322048-UK12GTVHAYG8420OL3XY/Laughing+woman.png</image:loc>
      <image:title>Blog - 5 steps to secure internal buy-in for a new online community</image:title>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/the-best-podcasts-for-community-managers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626695424901-0J7LUF5XNABWNQXRD8TC/cohere.png</image:loc>
      <image:title>Blog - The best podcasts for community managers - Cohere</image:title>
      <image:caption>https://cohere.libsyn.com/ Hosted by Bill Johnston and Dr. Lauren Vargas, this smart, long-form show goes beyond surface-level discussions of online community and social networks to look at the bigger picture. Tackling topics like artificial intelligence, systems thinking, exponential technologies and the impact of crisis and chaos with expert guests, Cohere is ideal for community practitioners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627388047504-5635HD2FVHEEFHEOTKDX/Social+Lights.png</image:loc>
      <image:title>Blog - The best podcasts for community managers - Social Lights socialmediology.com.au/sociallights</image:title>
      <image:caption>Brisbane based ACMer Kate vanderVoort interviews changemakers and innovators on their visionary work and explores how they build community or activate their tribe on social media.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626696489201-7E20AZR0RJIKVBRAHRQH/Masters+of+Community.png</image:loc>
      <image:title>Blog - The best podcasts for community managers - Masters of Community https://pod.cmxhub.com/</image:title>
      <image:caption>Host David Spinks brings you conversations with top community builders, leaders, and experts. Hear their stories, insights, and advice, and take your community strategy to the next level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626695689878-HQGDSLSILF8F42HUV7RB/community+signal.png</image:loc>
      <image:title>Blog - The best podcasts for community managers - Community Signal communitysignal.com</image:title>
      <image:caption>Patrick O’Keefe’s Community Signal podcast is a great resource. Episodes feature practical insights from industry insiders across a range of organisations and perspectives, plus conversations dedicated to issues and trends impacting community managers. The podcast also helps you feel connected to peers around the world, reminding us of all we have in common!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626695792360-DRW0MD6QAVFMVEGP9C7X/IB4TL.jpeg</image:loc>
      <image:title>Blog - The best podcasts for community managers - In Before The Lock https://ib4tl.fm/</image:title>
      <image:caption>This podcast from Erica Kuhl and Brian Oblinger covers the interconnected world of community, customer experience, and leadership at scale. It has a rich mix of personal insights and practical resources (including links and further reading). Bonus points for the title, a welcome throwback to online forum culture.</image:caption>
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    <image:image>
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      <image:title>Blog - The best podcasts for community managers - Community Roundtable https://communityroundtable.com/what-we-do/resources/conversations-with-community-managers/</image:title>
      <image:caption>The Community Roundtable has a comprehensive hub of resources built out across many years in the industry. Their podcast series features talented operators in the community and social business space discussing what they’re working on, why they do what they do, and what advice they have for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626696760232-6147EYU4EFEE7YBAE4OG/GetTogetherArtwork-Cover-1000x1000.jpg</image:loc>
      <image:title>Blog - The best podcasts for community managers - Get Together people-and.com/podcast</image:title>
      <image:caption>Bailey Richardson, and Kevin Huynh (and sometimes Kai Elmer Sotto) break down the nuts and bolts of community building by talking to community managers across industries to see how they do it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626696327970-VCH9LW750L9KLHHXPXII/downloadthisshow.jpg</image:loc>
      <image:title>Blog - The best podcasts for community managers - Download this Show abc.net.au/radionational/programs/downloadthisshow</image:title>
      <image:caption>Host Marc Fennell offers an informed weekly wrap of news and issues in social media, consumer electronics, digital politics, hacktivism, and more. It’s an entertaining and efficient way to keep pace with our rapidly changing lives and learn more about noteworthy people, platforms and politics that bind us.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/online-workplace-communities-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
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      <image:title>Blog - Dr  Laurence Lock Lee: online workplace communities - Make it stand out</image:title>
      <image:caption>Dr. Lee is applying social network analysis to map and measure workplace communities.</image:caption>
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  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/report-power-of-online-communities-community-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626097832922-T2UWUBU5VE7ZAJCI08PE/Power+of+Community+Report.png</image:loc>
      <image:title>Blog - Report: online communities are thriving &amp;amp; community management is key - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626097694635-IHLSFT7E9GZM0XVZ2IDK/Communities+Insights+Survey+2020+%28Facebook%29.png</image:loc>
      <image:title>Blog - Report: online communities are thriving &amp;amp; community management is key - Make it stand out</image:title>
      <image:caption>Communities Insights Survey 2020 (Facebook)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/new-resources-to-guard-against-online-abuse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626679912717-GB2OTW35K85D935CLL51/Responding+to+the+Comments+Report.png</image:loc>
      <image:title>Blog - New resources to guard against online abuse - Make it stand out</image:title>
      <image:caption>Responding to the Comments: new workplace support guidelines</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626680030231-9ACO79BQ3GQKV1L34UL7/Au+Media+Mod+Guidelines.png</image:loc>
      <image:title>Blog - New resources to guard against online abuse - Make it stand out</image:title>
      <image:caption>New moderation guidance co-developed by ACM</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/tips-for-community-managing-virtual-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626697651494-QN5SAO73XTTVBPZ7XH6L/visuals-ufK-deiLqY8-unsplash.jpg</image:loc>
      <image:title>Blog - Tips for community managing virtual events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/acm-2020-survey-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626681044928-APWZVAX09CF2OJZCOTM1/ACM+Survey.png</image:loc>
      <image:title>Blog - 2020 ACM Career Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626680990648-O4W5P861GIG4SS0KSA7F/ACM+Survey.png</image:loc>
      <image:title>Blog - 2020 ACM Career Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/6wh17888sj1cb3v3wpasyys7keec8i</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
  </url>
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    <loc>https://www.australiancommunitymanagers.com.au/blog/heres-how-facebook-can-improve-moderation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/online-communities-bring-good-karma-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626758284625-IPHJ6NDQ7ULWCNK6TVAB/Amy+Churchouse.png</image:loc>
      <image:title>Blog - Online communities bring good karma: report - Make it stand out</image:title>
      <image:caption>Good Karma Networks founder Amy Churchouse</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626758510028-N5LUU6AHPWSSAVJLTVJH/GKN+snapshot.png</image:loc>
      <image:title>Blog - Online communities bring good karma: report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/how-to-manage-misinformation-in-online-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
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      <image:title>Blog - How to manage misinformation in online communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/blog/how-to-shut-down-an-online-community</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.australiancommunitymanagers.com.au/training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/61c430e9-1ae6-4ef3-bd60-ba154077fdf5/Misinfo.png</image:loc>
      <image:title>Training - Learn to understand, identify, minimise and manage misinformation as a moderator.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/6f0e8143-6a9e-4fb4-82d0-9cb7f2f6bea7/Defo+Thumb.png</image:loc>
      <image:title>Training - Certify yourself to identify, minimise and manage defamation as a risk to your social media or online community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626657492115-K7QGS58Q37P5AINZVZGR/Uni+of+Sydney.png</image:loc>
      <image:title>Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626657053630-PRC97ACE7184H274RSP2/Uni+of+Melbourne.jpg</image:loc>
      <image:title>Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626657637878-JF5S7OWYKWP0NN4TO6QH/Feverbee.png</image:loc>
      <image:title>Training</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1c371cb8-d1d6-430a-880d-aa3528d73087/1.png</image:loc>
      <image:title>Resources</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/c794ac23-73e4-448d-8d93-18f49ba6f97a/3.png</image:loc>
      <image:title>Resources</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/94c75614-4fcc-4167-9d8b-27d7ad90408e/4.png</image:loc>
      <image:title>Resources</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/ee94913a-f800-41ff-9304-637d2eb1c290/6.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/249bd457-28a9-4eee-9740-b7c3ea902871/ATIM+Session+Logo.png</image:loc>
      <image:title>Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626737623826-3FLCZAN4B8JWMREJFCUP/Sarah+Moran+Yarn+-+SQ+No+Times.png</image:loc>
      <image:title>Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/48fa0fb1-682a-4948-aac9-b0702123d5f1/Jonathon+MC.jpg</image:loc>
      <image:title>Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627098684749-8ZET0320JA1SO0OFED6D/Artboard+1+copy+4.png</image:loc>
      <image:title>Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1626738867931-07Z0FZOGYRH7V25ZH9KP/Panel+image.jpeg</image:loc>
      <image:title>Events</image:title>
      <image:caption>Feb 2020 Information Panel on Facebook changes for Australia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/d0e87017-db77-4ef9-ba00-8f3d9aa76ee9/Screen+Shot+2022-05-18+at+4.00.41+PM.png</image:loc>
      <image:title>Events</image:title>
      <image:caption>Industry briefing on the Australian Online Safety Act 2021</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/swarm-2021</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627021862362-OC64YTLGWHQZ8RWXQNKO/Swarm+2021+10th+Anniversary+Post.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627022855493-V2H2301NOTJHNFPGBK78/Swarm+Tix+On+Sale+Now+Banner.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627098656164-BRMA3K6XOMAU3U441RBM/Swarm+Conf+Logo+Black.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627098684749-8ZET0320JA1SO0OFED6D/Artboard+1+copy+4.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627099027726-U4GQVYK66PNR8TN9PMZM/Swarm+Conf+Orange+Black.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628159917359-SCYFYPCAKIWSD6B3C77Y/Swarm+2021+Brochure+%281%29_Page_1.jpg</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628133718682-FFPQX7XR26HMKSCT96I1/Venessa.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628133540915-8R0RGBN9EIIX7KCF8YIB/Amber.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628141240203-2AURD1VBRN7OTOWT5AU5/Rebecca.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628140760734-1P332FUO42I6NI7HITSL/Rich.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628141061178-QCVXU1L9SMUJF7HHSMN5/Carrie.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628668579105-4I01IE0XS8YGCAL4YDB7/JasonHill.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628140923621-3GHNZOX279OCODGXWAUJ/Hawk.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628141175308-3O3A3NSZL4QHRGB1UNYY/Daneille.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628668638117-GWFJ3BYVN2KOID1VZLZ7/Vincent+Book.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628140945515-YLB8B84X07HMWZ5TX85Q/Hugh.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628141130891-YAKGN5N95DRVUNZTJG0R/Bill.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628668867927-PANAEIWC66LQNSKVKUT1/Caitlin+McGrane.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628461642898-BF14TZGH1NJ59JH5YK6R/Adrian+Speyer+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628461878686-1M14D47OQUP8CE4J6JGU/Carrie+Melissa+Jones+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628462199440-DDJ50PJRPPQAU269IBA1/Rosie+Sherry+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628461676480-UFSHOVXNT7OTUP58DSCS/Amber+Robinson+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628462250149-LEB4YGWX1A419P39Z5ED/Caty+Kobe+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628462298880-H3YYELQABA76ZM9VWFBI/Rebecca+Newton+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628461761191-EYDAAYH9OUUDZOBU36MC/Bill+Johnston+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628461838990-C9WNX6YI4NHSCQV57V45/Caitlin+McGrane+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628462099942-LB7E5F7IJV7TZYMR5PA5/Jason+Hill+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1628462069117-2UOUQZP1L00PRWTBBIA0/Hawk+Swarm+Twitter.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627011667584-U9QQ6H9P29NKBDD8J9RL/HigherLogic_logo_stacked-002-0920-500x180.png</image:loc>
      <image:title>Swarm 2021 Promo Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/2022-acm-socm-report</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/007a62c8-ecd5-47c5-afcd-582740ca271d/ACM+Survey+2022_Cover.jpg</image:loc>
      <image:title>2022 ACM SOCM Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1627011667584-U9QQ6H9P29NKBDD8J9RL/HigherLogic_logo_stacked-002-0920-500x180.png</image:loc>
      <image:title>2022 ACM SOCM Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/1632457296056-IH9TFEQW96YT0MQLRKCF/Quiip+Logo.png</image:loc>
      <image:title>2022 ACM SOCM Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.australiancommunitymanagers.com.au/research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/c6b06443-f57d-49f0-93e2-74c77fff1e75/SOCM+2024.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/3db8aa4d-87d0-483f-ada1-fced9bf5f5e3/SOCM+2023+Cover.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/ae658bf9-f2fd-463f-b3a8-0bb4a5098404/ACM2022SOCM.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/25000807-0b80-4b39-aa5a-3800976e5071/ACM+SOCM+2021.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/5f4c3877-a0f7-452d-936f-5c729517c5e3/ACM+SOCM+2020.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/acfa0ef6-bef3-4319-86a6-fcd418162edd/ACM+SOCM+2019.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/f1dd957a-f271-4b41-9501-0ed424f98550/2025+10+Year+SOCM+Report.png</image:loc>
      <image:title>Research - GUIDE YOUR DECISIONS WITH A DECADE OF DATA</image:title>
      <image:caption>The 2025 State of Community Management Report delivers fresh data on the industries investing in communities, salary and budget benchmarks, platform shifts, and where growth is happening. It explores how practitioners measure ROI, the financial impact of community, moderation risk, trends reshaping the field and more. This special edition also analyses a full decade of data, offering a rare snapshot of community management in our region. If you build, govern or invest in community, you’ll want to dive in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/5f6ee543-2cbf-49cf-b34d-2560f347305e/Screen+Shot+2024-11-27+at+5.03.21+PM.png</image:loc>
      <image:title>Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c4550e079b8351d057df2e/c511e6a7-3c4d-4762-9114-ee40773808ca/SOCM+Research+Tile+StarUp.png</image:loc>
      <image:title>Research</image:title>
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    <image:image>
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