2025 SOCM Survey is now open!
The 2025 State of Community Management Survey is now live and open for responses — and it’s a big one.
This year, we’re celebrating a major milestone: 10 years of the State of Community Management (SOCM) survey.
That’s a full decade of data, insight, and collective storytelling about how community management has evolved across Australia and New Zealand. From the rise of social media platforms to the dawn of AI, our field has transformed in ways few could have predicted — and your experiences have been at the heart of that story.
Now, we’re inviting you to help write the next chapter.
Why this year matters
The 2025 SOCM isn’t just another annual check-in — it’s a time capsule and a turning point. For 10 years, our research has tracked the growth of community management as a profession, measuring everything from budgets and salaries to wellbeing, influence, and impact.
This year, we’re going deeper than ever before. As well as a yearly snapshot, we’ll be comparing 10 years of change to map how community has shaped — and been shaped by — a decade of digital transformation, social upheaval, and innovation.
And because community is stronger together, we’re thrilled to be teaming up with our friends at The Community Collective to reach as many community builders as possible across Australia and New Zealand. Together, we’re bringing you the most comprehensive and collaborative SOCM yet.
Why your voice matters
Every response contributes to a stronger, smarter, more sustainable profession. The insights you share help guide:
Advocacy: Strengthening our voice in policy and industry conversations.
Training and support: Informing the skills, programs, and resources that help us grow.
Salaries and budgets: Providing data for fair pay and realistic resourcing.
Benchmarks: Setting the standards for healthy, impactful communities
Whether you’re new to community, managing a global network, or moderating a local group — your experiences count.
How it works
The survey takes around 10 minutes and covers your experiences, challenges, and observations from the field. It’s open to everyone working in, with, or around communities — paid or volunteer, platform or practice.
It’s also completely anonymous, so you can share candidly and confidently.
👉 Take the 2025 State of Community Management Survey: https://bit.ly/SOCM25
What you’ll get
By participating, you’ll be helping shape the upcoming 2025 SOCM Report — a landmark publication that will also feature a special 10-year retrospective on how our industry has grown.
It’s a powerful resource for you, your organisation, and your peers — offering real data to back your strategy, budgets, and career progression.
Share it forward
We want every community builder across Australia and New Zealand to be counted. Please share the survey with your networks — whether that’s a Slack group, a Discord server, a professional community, or a volunteer hub.
Together, let’s mark this milestone — and set the course for the decade ahead. Take the survey, share it widely, and join us in celebrating ten years of community insight and impact.
